See What’s Stopping Your Sales

Why are customers dropping off? Identify friction points and optimize the shopping experience with industry-leading insights.

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Features

Confused About User Struggles?

Understanding why users hesitate or drop off is critical to improving your e-commerce platform and fostering long-term customer loyalty.

With Session Replay , you gain a detailed, real-time view of user interactions on both desktop and mobile, from clicks to pauses. By identifying key friction points—like a complicated checkout process, slow site speed, unclear product information, or poor mobile optimization—you can take targeted action to improve the shopping experience. Optimize checkout flow, enhance mobile performance, speed up page load times, and provide clearer product details to reduce cart abandonment, boost Customer Lifetime Value (CLV) , and keep customers coming back for more.

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Fix Visual Glitches Fast with Dom View

DOM View helps e-commerce teams capture the exact visual state of their site during user sessions, pinpointing issues like misplaced product images, broken links, slow-loading product pages, or unresponsive buttons—problems that can significantly impact user experience and sales.

For fashion e-commerce, DOM View is especially valuable for identifying navigation glitches in product categories, inconsistencies in product display on mobile, and confusion during checkout. By quickly addressing these issues, your team can optimize the shopping experience, improve mobile responsiveness, reduce cart abandonment, and ultimately increase conversion rates, ensuring a seamless, engaging experience for every shopper.

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Slow Bug Fixes?

Developers spend hours trying to reproduce and debug issues, delaying resolutions and frustrating users.

With Developer Tools, you get detailed logs of errors, network activity, and performance bottlenecks, directly linked to specific user sessions. This eliminates guesswork, streamlines debugging, and helps your team resolve issues faster, keeping users happy and engaged.

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Missing User Feedback?

In fashion e-commerce, understanding why users abandon carts or hesitate at checkout is key to improving metrics like conversion rates, cart abandonment, and AOV.

Feedback Tools gather real-time insights from users, directly tied to their actions—whether it's trouble with product filtering, confusion over sizing, or unclear delivery options. By addressing these pain points, you can enhance the shopping experience, optimize product search, and improve clarity on sizing and availability. This leads to better customer satisfaction , higher repeat purchases , and a smoother overall shopping journey—ultimately driving more sales and growth.

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Overlooked Issues?

Small but critical errors can go unnoticed, causing frustration and impacting conversions.

Issue Tracking automatically detects technical and usability problems, such as reference errors, network errors, type errors, mobile crashes, rage clicks, error states, and frustrating network requests . By highlighting these issues early, you empower your team to resolve them before they escalate, ensuring a seamless shopping experience. Proactively fixing these pain points reduces customer churn, improves trust, and drives higher conversions, helping your e-commerce platform thrive across all devices.

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What Are Users Clicking?

Knowing where users engage—or don’t—can transform the way you design and optimize your store.

Heat Maps, Scroll Maps, and Hover Maps work together to visually capture every interaction on your site. Heat Maps reveal the hotspots of user clicks, showing popular categories, product images, or overlooked CTAs like “Add to Wishlist.” Scroll Maps highlight how far users scroll, helping you identify if they miss key promotions or product recommendations below the fold. Hover Maps track where users pause their cursors, offering insight into hesitation or interest in specific features like size guides or shipping details. By combining these insights, you can optimize layouts, reposition underperforming elements, and improve discoverability for key sections. This ensures a seamless shopping journey, boosts conversions, and keeps your customers engaged across both desktop and mobile platforms.

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Confusing User Paths?

Navigational struggles in can frustrate shoppers, leading to abandoned carts and lost sales.

Path Analysis maps user journeys in detail, revealing common routes to checkout, popular product discovery paths, and areas where users drop off or loop back unnecessarily. For example, it can highlight users repeatedly navigating between similar categories or struggling to locate size guides. By pinpointing these friction points, you can streamline navigation, simplify search filters, and remove redundant steps, creating an intuitive shopping experience. With smoother paths, you keep users engaged, reduce drop-offs, and guide them effortlessly toward completing purchases.

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Low Conversions?

If you're losing customers at critical stages like checkout, sign-ups, or subscriptions, our Funnel Analysis gives you the insights you need to turn it around.

We break down every step of the customer journey, pinpointing exactly where users abandon their actions. Whether it's a form abandonment, cart drop-off, or failed payment, you get data that highlights the bottlenecks in the process. Armed with this, you can refine the experience, improve navigation, and ensure users move seamlessly from one stage to the next—ultimately boosting your conversion rates and driving more sales.

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Here's how you can optimize your user engagement and get conversion

Explanation By Team

Turn Data into Delight—Transform User Insights into Seamless Experiences.

How behavioral data from Behaviour Code can play a critical role to connect you with your users

Reshmi Datta Chowdhury

Director at Behaviour Code

Blogs

Industry Insights, Tools, and Innovations to Keep You Ahead

Transforming Window Shoppers into Buyers: Behavioral Insights for E-Commerce Success

E-commerce businesses face a recurring challenge: turning curious visitors into paying customers. Despite advancements in technology, the global e-commerce conversion rate remains frustratingly low—just 2.35%. ....

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Build Superior UI/UX: Building E-Commerce Experiences That Convert

As a leader in e-commerce, you understand the importance of aligning your marketing and product teams. But more often than not, these teams ....

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Build Superior UI/UX: Building E-Commerce Experiences That Convert

In e-commerce, every interaction matters. Invaluable insights into how customers engage with product pages, banners, navigation menus, and CTAs. Heatmap reveal hidden friction points and missed opportunities, enabling businesses to create intuitive, ....

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Optimizing the e-commerce checkout process

Starts with understanding why users hesitate or drop off during this crucial stage. Challenges that needs to be tackle such as confusing form layouts or unexpected fees for optimizing e-commerce pathways for customer. By visualizing user actions and .....

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Works with your stack.

Seamless Integration Across Frameworks for Effortless Performance and Scalability

Simple Integration Without Affecting Site Performance

Our platform is designed for fast and simple integration. Whether you’re using React, Angular, or any other framework,
our solution integrates smoothly through CDN for performance and scalability.

Our (CDN) allows you to integrate our platform with your site without impacting its performance.

The CDN delivers data quickly, ensuring that user sessions are captured efficiently.

Your website will experience no additional latency, and the tracking process is fully optimized for scalability, even during traffic spikes.

Our SDKs for React and Angular make integrating user tracking and session recording quick and seamless.