Path Analysis: Visualize User Journeys and Optimize Paths
Path Analysis enables you to track the journey users take across your site or app. This feature visualizes the most common and unique paths users follow, from entry point to exit.
Map Key Customer Journeys
Identify the most common paths your customers take, such as from homepage to product pages or cart, to understand their preferred navigation flow and optimize these high-traffic routes for a smoother shopping experience.
Uncover Hidden Customer Behaviors
Explore less frequent, niche journeys—like visitors who jump from a blog to a product page or those who repeatedly use filters. These insights reveal untapped opportunities to cater to specialized segments, increasing overall satisfaction and retention.
Drive Targeted Engagement
Leverage insights from both common and niche journeys to optimize your platform. Enhance the checkout experience for high-traffic paths while tailoring offers or features to engage overlooked yet valuable user segments.
