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E-commerce businesses face a recurring challenge: turning curious visitors into paying customers. Despite advancements in technology, the global e-commerce conversion rate remains frustratingly low—just 2.35%. This means 98 out of every 100 visitors leave without buying anything, leaving massive potential revenue untapped.
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As a leader in e-commerce, you understand the importance of aligning your marketing and product teams. But more often than not, these teams operate separately, each with their own goals, data, and timelines. This disconnect not only results in missed opportunities but can also lead to inefficiencies, wasted resources, and a fragmented customer experience.
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E-commerce businesses face a recurring challenge: turning curious visitors into paying customers. Despite advancements in technology, the global e-commerce conversion rate remains frustratingly low—just 2.35%. This means 98 out of every 100 visitors leave without buying anything, leaving massive potential revenue untapped.
Read More